Affinity

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radiodr1
Posts: 59
Joined: Thu Feb 12, 2009 2:02 am

Affinity

Post by radiodr1 » Tue Jan 19, 2010 9:45 am

Affinity has been re-designed to reflect the advertising value of the unique relationship listeners have with their stations. Urban radio must design a relevant, timely and accessible metric that captures audience involvement and has a lasting, balanced impact on radio planning and buying.
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